TikTok data could be gold mine for ERP, HR systems

If data is the new oil, TikTok is a gusher. It has some 100 million users in the U.S. alone. Its AI, particularly its recommendation engine, is credited with driving engagement and the app's growth to nearly 700 billion users worldwide. When President Trump signed an executive order banning the Chinese-owned app last month, he pointed out why TikTok is especially valuable. The short-form video social media application collects "vast swaths of information from its users," Trump's executive order said.