Yara & IBM using digital to 'transform' future of farming

Norwegian chemical company Yara International has teamed up with tech giant IBM to transform the future of farming. The two companies together endeavour to build the "world's leading" digital farming platform which, they say, will provide holistic digital services and instant agronomic advice. Yara and IBM Services will jointly innovate and commercialise digital agricultural solutions that will help increase global food production. The collaboration will draw on Yara's agronomic knowledge – backed by more than 800 agronomists and a century of experience – and IBM's digital platforms, services and expertise in AI and data analytics. "Our collaboration centres around a common goal to make a real difference in agriculture," said Terje Knutsen, EVP Sales and Marketing in Yara.