What the Public Relations Industry Gets Wrong About Artificial Intelligence

Artificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting "smart" email replies to driving our car through rush hour traffic. In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) and fear (er, so long, means of employment). But the truth, as usual, lies somewhere in between. Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Bloomberg News uses AI to generate coverage on some 3,500 earnings reports every quarter.