Who Would "Your AI" Serve?

Through the increased availability of data and online connectivity through novel interfaces & APIs, we are faced with more opportunities than ever before. For instance, today, you can use many services to get data on purchases you'd like to make and suggestions on when the optimal time to make the purchase would be (e.g. However, soon, this operation may seem antiquated as artificial intelligence (AI) and assisting algorithms have become more prevalent and can make these decisions in your place. In imagining a future like this, will the balance of power shift toward the data owner and end-purchaser or will tool manufacturers and conduits be able to gain an upper hand? With consumer preferences for regained privacy and control, as well as new regulation such as the General Data Protection Regulation (GDPR), it's plausible to see more data held by the consumer and the consumer exercise more control over where their data is used.