How intelligent apps are shaping the future of finance

The world of finance is changing. Consumers are becoming more demanding for ease of engagement, while financial institutions are under pressure to transform services using advanced technology. With a host of start-ups threatening the major players through innovative approaches to the market, it's becoming an increasingly complex landscape to navigate. The one clear theme underpinning these shifts is applications. The financial sector is set to be transformed by the evolution of apps, whether adapting working methods to achieve greater efficiency or by consumers looking to better understand and manage their finances.