Pinaki Laskar on LinkedIn: #Technology #conversationsforchange #futureofwork

AI Researcher, Cognitive Technologist Inventor - AI Thinking, Think Chain Innovator - AIOT, XAI, Autonomous Cars, IIOT Founder Fisheyebox Spatial Computing Savant, Transformative Leader, Industry X.0 Practitioner Why Car makers to issue new marketing guidelines for #autonomousdriving tech? With automated driving features set to be unleashed on motorways next year, car manufacturers and industry have created a new set of guidelines to ensure the technology is marketed'accurately and responsibly' to drivers. Concerns around the safety implications and mis-selling of varying technologies and their capabilities has resulted in the Society of Motor Manufacturers and Traders, SMMT publishing guiding principles to ensure motorists know if and when they can use hands-free driving features. These new guidelines have been co-developed and agreed by experts within the Centre for Connected and #AutonomousVehicles and backed by road safety groups. The industry-led principles will ensure consumers receive'consistent and clear information' regarding the difference between'automated' and'assisted' driving features, with the latter requiring drivers to keep their hands on the wheel at all times.