Insights about consumers and artificial intelligence 2018

The young, educated, and tech-savvy population of Brazil stands out as the market having the greatest upside potential, with 59% of our respondents looking forward to buying a device. A general preference for voice interaction and lower levels of concern about online privacy leaves many Asian nations not far behind. In China, more than half (52%) plan to buy one. The story is similar in Vietnam (19% own, 45% plan to), Indonesia (18% own, 49% plan to), and Thailand (15% own, 44% plan to).