Why we invested in Stream Sage

Livestreaming boomed over the last years as a direct result of the pandemic, but the trend didn't start there. Lockdowns only accelerated the growth of the existing livestreaming landscape, which was already an increasingly popular way to engage with influencers, attend virtual events, watch video games and, more recently, discover products through live shopping. The ability to use this channel more effectively, optimize content and essentially leverage it as a new sales channels depends heavily on analyzing user behavior. A data -- driven approach that we believe is the backbone of not only live video engagement, but consequently the future of e-commerce. To be clear, live video content is no longer a novelty and many years have passed underscoring the potential cross industry.