Watch Party: The Best TAG in Years, a '60s Sensation, and Omega Goes All White

Watch Party: The Best TAG in Years, a '60s Sensation, and Omega Goes All White It's LVMH Watch Week, so here's WIRED's pick of the timepieces that made their debut--plus one notable gatecrasher. The watch world is readying itself for the slew of new releases from the likes of Patek Philippe and Rolex when Watches and Wonders descends on Geneva in April. But this week, the watchmaker Omega and the luxury conglomerate LVMH both spotted a window of opportunity to get pieces out ahead of the annual gathering. Since 2020, LVMH has been kicking off each new year by serving up watches from its stable of brands, including Zenith, TAG Heuer, Hublot, and Louis Vuitton. Meanwhile, Omega--muscling in on LVMH's party somewhat--is leaning into its connection to next month's Winter Olympics in Italy, where it will once again serve as the event's official timekeeper.