Google Strategy Teardown: Google Is Turning Itself Into An AI Company As It Seeks To Win New Markets Like Cloud And Transportation

Alphabet is broken out into its core Google business and a number of other subsidiaries, which it deems "Other Bets." The majority of Google's business comes from advertising revenues, which the company generates through its search engine as well as a number of other Google-affiliated and partnership websites. Outside of search and advertising, Google generates revenue from products including cloud and enterprise, consumer hardware, mapping, and YouTube. In addition to Google, Alphabet encompasses a host of other subsidiaries called "Other Bets." These companies are more experimental in nature, and as a result are not material to Alphabet's bottom line.