The Various Elements Of Sports Analytics

As stated correctly by Dr. Lynn Lashbrook of Sports Management Worldwide, "the frontier of analytics is just beginning, and there is no end in sight to the potential." As data continues to play a crucial role in practically every industry, it is no surprise that we are seeing the emergence of sports analytics. With popular sports like soccer, athletics, and tennis being watched by millions across the globe, the worldwide market size for sports analytics is projected to reach $3.44 billion by 2028. Looking at the latest players in this market, the Real Madrid football club is using analytics tools to manage and improve relationships with over 450 million fans. Effectively, sports analytics is being leveraged for both on-field analytics (for improving player performance & team strategies) and for off-field analytics (fan engagement, merchandise sales).