Global success of Cult of the Lamb showcases Australia's video games development talent

There's a whole marketing industry out there trying to persuade the world to buy Australian lamb. But our latest international success story is a bit more digital – not to mention eldritch – than meaty. Cult of the Lamb, a video game about indoctrinating cute animals into your dark sect and then sacrificing them for greater power, has topped the sales charts on release (temporarily overthrowing the latest Spider-Man game on PC) and has hit more than a million units sold in a week, according to its publisher. "It's been pretty crazy!" says Julian Wilton, one of the three core members of the game's Melbourne- and UK-based developer, Massive Monster. Wilton first met fellow founders Jay Armstrong and James Pearmain on a forum dedicated to internet-based flash games over a decade ago.