SAP: First European Tech Company to Create AI Ethics Advisory Panel

SAP SE (NYSE: SAP) today announced its guiding principles for artificial intelligence (AI) and its creation of an external AI ethics advisory panel – the first European technology company to do so. The panel, comprised of experts from academia, politics and industry, will ensure the adoption of the principles and further develop them in collaboration with the AI steering committee at SAP, a group of SAP executives from development, strategy and human resources. The new guidelines, the external panel and the internal committee aim to ensure that the AI capabilities supported by SAP Leonardo Machine Learning capabilities are used to maintain integrity and trust in all solutions. As the market leader in enterprise technology that touches 77 percent of the world's transaction revenue and serves more than 400,000 customers worldwide, SAP solutions and applications impact the lives of billions of people daily. "SAP considers the ethical use of data a core value," said Luka Mucic, chief financial officer and member of the Executive Board of SAP Se. "We want to create software that enables the intelligent enterprise and actually improves people's lives. Such principles will serve as the basis to make AI a technology that augments human talent."