New Car Sales Are In The Longest Losing Streak Since 2009

Welcome to The Morning Shift, your roundup of the auto news you crave, all in one place every weekday morning. Here are the stories you need to know for your next dinner party. For a couple years, the Morning Shift story at the beginning of every month was "Another month of record sales!" As the country recovered from the recession--or seemed to, anyway--all that pent-up demand resulted in booming new car sales for months on end. General Motors and Ford Motor Co., behind another weak month for cars, posted declines in U.S. sales for April in what is projected to be the fourth consecutive monthly decline for the industry and the longest losing streak since the market bottomed out in 2009.