AI and the Amazon Effect on Commercial Insurance

"What's dangerous is not to evolve." Let me ask a loaded question that might ruffle a few feathers: How successful do you think Amazon would be if it only responded to 40-50 percent of the orders customers placed online? It may sound absurd, but this is exactly the predicament many commercial insurance brokers and agents are put in every day when they submit an application to a carrier on their customer's behalf. A lack of automation in the submission intake process means that many carriers can only respond to less than half of the submissions they receive simply because they get too many. For business that the carrier doesn't want to write, it's not uncommon for distribution partners to receive no response at all. Can you think of another industry where this would be acceptable?