How China Will Use AI to Master the Luxury Market

Shein's AI engine can quickly pick up a change in demand or interest in some new trend, and its supply chain can react in real-time, giving consumers more value and the brand much cheaper operating costs. China is building on what many are already calling the most advanced digital infrastructure, thanks to mega-platforms like WeChat that combine a multitude of single applications under one roof. If there is one certainty today, it is that the digital sphere will become more critical in our lives, with shares of e-commerce increasing disproportionally and AI becoming an even greater enabler and differentiator. We are living through times of massive disruption, with technology becoming a major force behind it. The last two years marked a significant step-change in artificial intelligence, and for the first time, China is leading global AI research both the quality and quantity of research.