Tumblr defends controversial porn ban despite 20 per cent drop in traffic

Tumblr has said it does not regret its decision to ban adult content despite a fifth of its users deserting the blogging platform. The so-called porn ban came into effect on 17 December, provoking widespread criticism from its users. Many argued that the ban targeted LGBT, sex-positive and NSFW art communities. "We made a strategic decision for the business that better positions it for long-term growth among more types of users," a Tumblr spokesperson told The Independent. "This was the right decision."