The Future of Marketing: Digital Marketing as a Game Changer

There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity born of the current situation, giving us an indication of what the future might look like. Which trends are changing the face of the marketing industry? This question is no less relevant in 2021 – especially now that the pace of digitalization has accelerated in many sectors as a result of COVID-19.