Why AI in Social Media Succeeds

The global AI in social media market is garnering significant traction. This growth majorly attributes to the increasing adoption of AI-based technologies in various social media platforms and AI-enabled smartphones worldwide. There are many AI-powered social media monitoring and marketing tools commercially available across a number of use cases. Nowadays, social media has become a proven marketing platform for brands to increase revenue and reduce costs, getting more value and engagement from every online conversation on social media channels. Market Research Future (MRFR) asserts that the global AI in social media market can touch a valuation of USD 2.6 BN by 2023, growing at a whopping CAGR of 28.6% throughout the review period (2018–2023).