A Starter Guide to AI in Marketing.

There has been no shortage of promises recently about how deeply the application of machine-driven artificial intelligence is expected to change our society in the next decade. Microsoft announced its ambition to conquer cancer using natural language processing to analyze research papers in close to real time. Google--now a self-proclaimed AI-first company--will make computers sound just like humans by applying machine learning to a vast corpus of human voice samples. Facebook is using AI to analyze satellite footage to locate all human life and fulfill its promise to bring the internet to the world's entire population. And the list goes on.