The Autonomous Car Is The Next Entertainment Frontier

Self-driving cars are an inevitability and will unlock the potential for cars to transform beyond a simple means of transport. In the not too distant future, drivers will find themselves with a great deal of free time in-car. Rather than having to focus on driving, time can be spent on working, being entertained, or simply relaxing. In the near future, driving yourself will be about as popular as riding horses for transportation, according to Tesla Inc. CEO Elon Musk.metamorworks / Getty Images Audi calls this newly recoverable time "The 25th Hour" and recently revealed that it was working on a new type of media to fill the time. Exclusively speaking to Roadshow, Audi confirmed that it's partnering with The Walt Disney Company and will be revealing the technology they've created, alongside their plans to bring it to market, at the CES trade show in January 2019.