The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars

When you look at the changes Swedish furniture giant IKEA is implementing in its operations, it's clear that they aren't satisfied with the status quo. In fact, they are making some moves to make their business more attractive to consumers in the digital age with services and products that are designed to match the lifestyles and needs of consumers in the future. While many of these actions are in preliminary stages, they do indicate IKEA is transforming into a tech company. One of the joys (OK, absolute frustrations) of IKEA furniture is the DIY assembly. When IKEA acquired TaskRabbit, a platform that allows consumers to connect to individuals who will assemble their IKEA furniture, it gave its customers a way to avoid the DIY trauma.