AI is the path to maximum profitability for retail and FMCG firms : GlobalData - ET CIO

Bangalore: Artificial intelligence (AI) is the next big step for retail and FMCG companies following the implementation of advanced big data and analytics (BDA) solutions, which can unlock huge data volumes in an automated way in real-time and ultimately lead to maximum profitability, according to GlobalData. The company's Disruptor Database revealed that although retailers have grown to their current size by capitalizing on profitable bits of digitalization, they are often challenged in understanding what their customers need at scale. There is a colossal amount of customer data with enterprises, but only a handful are able to generate value deemed from low conversion rates of below 5% overall. This broadens the scope for retailers and consumer goods companies to use predictive analytics to enhance decisions related to supply chain management, customer behavior, staff allocation and the likelihood of goods being damaged, lost or returned. "While most analysis related to understanding market trends, achieving greater customer personalization, and improving operational efficiency can be performed with BDA methods, AI in many cases is less cost intensive and faster - at times even instant.. Intelligent machine learning systems can replace expensive armies of data scientists and provide solutions or product recommendations in an automated way. The timing of the analytics is crucial, since opportunities for cost savings or additional sales are frequently limited to minutes or even seconds," said Rena Bhattacharyya, Technology Research Director - GlobalData.