UK gov using emotion detecting AI for digital content

The UK government is using a type of artificial intelligence that can detect emotion on social media to measure and understand how people feel on certain topics. Web science firm FlyingBinary has released the "artificial emotional intelligence" service to the government's G-Cloud marketplace, in partnership with emotional AI recognition company Emrays B.V. "The web has become a noisy space as online content grows exponentially," said Professor Jacqui Taylor, CEO of FlyingBinary. "Where once tools were in the hands of a social team it is increasingly difficult for humans using social media monitoring to understand the signals about a brand, initiatives, good news or issues." "This service uses AI technology to understand digital content from an emotional perspective and how resonant this is with an online audience before content is shared online." The two companies have deployed the artificial emotional intelligence engine as part of a newly awarded G-Cloud 10 service built for the UK government.