Nike Heightens Its Emphasis on Customer Service With New Supply Chain Transformation

In an effort to serve its consumers more directly, Nike has released a plan of action that details an innovative approach to transforming its supply chain. The company issued a statement listing four key components to help make its goal successful. First, Nike intends to open several regional distribution centers across the US and Europe, in addition to having its own dedicated train – the Nike "Sole Train" – to increase capacity and speed, and help power long term growth. This step would transform the brand's central distribution centers in Memphis, TN, into omni-channel facilities. Second, the brand will leverage technology by using AI and machine learning to deliver products faster and more precisely.