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Nike, Superdry and Lacoste ads banned over misleading green claims

BBC News

Adverts for Nike, Superdry and Lacoste have been banned for making misleading claims about their green credentials. The UK's advertising watchdog challenged the brands over the use of the word sustainable in paid-for Google ads which were not backed up by evidence of their sustainability. The Advertising Standards Authority (ASA) identified three adverts from the retailers promising customers sustainable materials, sustainable style and sustainable clothing. The UK's advertising code states that the basis of claims about environmental sustainability must be clear and supported by a high level of substantiation. In each case, it asked the companies for evidence to back up the claims about the sustainability of the products.


Our Favorite Compact Pod Coffee Maker Is 30 Off

WIRED

The Keurig K-Mini can easily sneak into the smallest kitchens. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. If you're looking for a new single-cup coffee maker, but only have limited counter space, you're in luck. The Keurig K-Mini, our favorite pod coffee maker for small spaces, is marked down to just $70 on Amazon in several colors.


Nike's Robotic Shoe Gets Humans One Step Closer to Cyborg

WIRED

Nike's Robotic Shoe Gets Humans One Step Closer to Cyborg Project Amplify is Nike's latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. If you want to run faster or farther, you have options. You can put in the work, getting up 40 minutes earlier to train, changing your diet, going harder and longer on each of your runs to build up strength. Or, you can strap on one of Nike's new robot shoes and mechanically boost your speed, your stamina, and your overall performance in a flash. Sounds way easier, and probably more fun too.


Big Sneaker Brands Promised a 3D-Printed Revolution. These Are the Disrupters Making It Happen

WIRED

Though additive manufacturing wouldn't exist for another 40 years, the prolific American sci-fi author Murray Leinster penned a 1945 short story featuring a spookily prescient description of what we now know as 3D printing. As Leinster's hero, Dirk Braddick, races to face an alien invader, he instructs a robotic arm to form, layer by iterative layer, a workshop spaceship. "The plastic constructor worked tirelessly," describes Braddick. "It makes drawings in the air following drawings it scans with photo-cells. But plastic comes out of the end of the drawing arm and hardens as it comes. This thing will start at one end of a ship and build it complete to the other end."


Will the Olympics Save Nike From Its Midlife Crisis?

WIRED

Amid much hoopla at the Palais Brongniart--the former home of the Paris stock exchange--sports giant Nike launched an exhaustive lineup of footwear and apparel innovation ahead of the Paris Summer Olympic games. During the three-day gala event, dubbed Nike On Air, the company debuted new kits for almost every sport. Highlights included new shoes for runners, basketball players, and soccer players; optimized performance apparel for newer sports such as skateboarding and breakdancing; and Project A.I.R., a platform that leverages generative AI to design and print personalized prototypes for athletes in mere minutes. As the event's name suggests, the company has leaned into its legacy proprietary technology. Forty years ago, Nike debuted Air: a tiny pressurized airbag in the sole of the shoe that gives athletes an energy return as their foot hits the ground. Today, the technology still forms a core part of the Nike shoe.


The Morning After: Netflix struggles with its livestreaming tech

Engadget

Two weeks ago, Netflix confirmed it would livestream the Love Is Blind season four reunion. But when the time came, first it was delayed, then, after an hour, Netflix pulled the plug. The streaming service soon tweeted an apology and aired the reunion yesterday. This was only Netflix's second attempt at livestreaming. Its first, Chris Rock's comedy special Selective Outrage, aired live in March.


Verse.io Announces Dennis Eaton as New Vice President of Contact Center Operations

#artificialintelligence

Verse.io, a leading conversational texting platform leveraging powerful AI and highly skilled human concierges, has officially announced the appointment of Dennis Eaton as the company's new Vice President of Contact Center Operations. Having already led large-scale operations and care organizations of 2,500 employees, Eaton brings two decades worth of experience in workforce management, training, quality, project management, contact centers, and vendor management to the Verse team. Prior to joining Verse, Eaton has held leadership positions in a variety of industries. Over his 20-plus-year career, Eaton has worked for retailers such as Nike, technology giants such as Oracle, financial services like ADP, and entertainment companies such as Walt Disney. Eaton has achieved great success in his ability to connect with his teams and drive a positive culture, all while improving efficiency and performance.


Nike Heightens Its Emphasis on Customer Service With New Supply Chain Transformation

#artificialintelligence

In an effort to serve its consumers more directly, Nike has released a plan of action that details an innovative approach to transforming its supply chain. The company issued a statement listing four key components to help make its goal successful. First, Nike intends to open several regional distribution centers across the US and Europe, in addition to having its own dedicated train – the Nike "Sole Train" – to increase capacity and speed, and help power long term growth. This step would transform the brand's central distribution centers in Memphis, TN, into omni-channel facilities. Second, the brand will leverage technology by using AI and machine learning to deliver products faster and more precisely.


The Morning After: Smart beds that adapt as you age

Engadget

As CES wraps up, we're still pulling together our favorite picks of the show. That includes finger-nibbling robots, smart beds and all kinds of TVs, laptops and gadgets. Yes, we've been able to see some of the products while not attending the show, but it has meant a lot of spec-sheet perusing and a fair dose of skepticism without getting a lot of the announcements in the flesh. For things like TVs, that's usually months later, but for tablets, phones and wearables, you can expect Engadget to be reviewing and stress-testing many of them sooner rather than later. Have a great weekend and see you back here Monday.


Balpreet Singh on LinkedIn: #technology #ecommerce #robotics

#artificialintelligence

Robot Enabled Nike Warehouse fulfills? Nike at their Chiba (Japan) warehouse started using Automated Mobile Robots(?? It is a robot that can understand and move through its environment without being overseen directly by an operator. Rather than being restricted to fixed routes, an AMR can navigate dynamically using a map, allowing it to plan its own paths and travel quickly and efficiently. Let's get back to Nike Use case. Geek, a startup based in Beijing, is considered the Amazon Kiva ( now Amazon Robotics) of China.