What's gone wrong at Nike? How the world's sportswear giant lost its mojo It's been a difficult few years for Nike. The largest sportswear brand on the planet, named after the ancient Greek goddess of victory, has been losing of late. The one-time industry disruptor is now the establishment and in the middle of a tricky turnaround plan aimed at clinging on to market dominance. Nike's latest financial results show signs a turnaround strategy put in place by company veteran Elliott Hill, who was coaxed out of retirement two years ago to lead the firm, is working - but the pace of change is more marathon than sprint. However, its recovery has been dented by the loss of football star Kylian Mbappé, who ended his 20-year association with the brand last week to join fast-growing Swiss rival, On.

College football's chaos era is here: Texas rallies, Oregon falls and Lane Kiffin eyes return to Ole Miss America's women's basketball epic reaches its climax with national unity on the line in FIBA World Cup final Oklahoma State stuns Oregon, deals early season blow to Ducks' national title hopes Former ESPN host hypocritically calls network a'political lobbying firm' after Ted Cruz appearance Team USA survives Spain scare with fourth-quarter surge to reach FIBA Women's World Cup final It's only week two, but Kansas QB Isaiah Marshall might have completed the pass of the year WWE's Roxanne Perez earns No 1 contender spot for AAA Reina de Reinas Championship at Triplemania 34 Trespasser stopped by security at Kamala Harris' Malibu property Kyrsten Sinema: Trump has been'tremendous' on AI data centers Charles Payne: America voted for the'reindustrialization' of the nation Charles Payne: America voted for the'reindustrialization' of the nation Israeli ambassador to US: It's always been Israel, and always will be Israel Charles Payne praises'phenomenal' blue-collar boom under Trump OutKick Sports Dan Dakich says women might be the reason for Nike's downfall: 'They p----d them off' Effective Sept. 21, the stock is being dropped from the S&P 100 after an 18-year run, capping a slide that has wiped roughly $200 billion from the market cap. It's no secret at this point that Nike is taking a nosedive. They're being mercilessly mocked online for releasing a low-effort series of NBA jerseys, and their stock has plummeted so much that they are set to get the boot from the S&P 100 later this month. While plenty of personalities have weighed in, OutKick's Dan Dakich decided to throw his hat in the ring and discuss just how bad things have gotten for the failing athletic apparel giant. OUTKICK'S CRAIG CARTON REVEALS THE REAL REASON NIKE STOCK IS IN THE TANK: 'THEY'RE FAILING MISERABLY' On a recent episode of his Don't @ Me show, Dakich was joined by Dan Zaksheske and Jason Hammer to break down the missteps committed by Nike that led them to this lowly state.

Missouri coach explains why he tried to'embarrass' rival Kansas in final seconds Yankees, sports world remember 25th anniversary of 9/11 with'God Bless America' and moments of silence Tua Tagovailoa ruled out of Falcons' opener with oblique injury, Cooper Rush steps in against Steelers WWE's Roxanne Perez unconcerned about being without Judgment Day stablemates for massive Triplemania 34 match Taylor Townsend wins US Open doubles final, praises black'representation' Astros bullpen ERA of 4.11 could be the deciding factor as Tampa Bay Rays protect their postseason lead Kansas renews Border War rivalry with Missouri by calling Tigers'evil,' invoking slavery imagery Sophie Cunningham addresses perception that she is the'sex symbol' of the WNBA WWE's Corey Graves points to these AAA stars who may impress fans at Triplemania 34 Young people are'embracing' political violence in numbers we haven't seen before: Jonathan Turley Tom Shillue: This is'so stupid,' no one wants to do that Greg Gutfeld: This is what I'd do if I ran the GOP midterm convention OutKick Sports OutKick's Craig Carton reveals the real reason Nike stock is in the tank: 'They're failing miserably' OutKick's Craig Carton charts how the brand's partnerships and slogan changes eroded the company's standing with consumers It wasn't a fluke, this was a total failure on all fronts. In case you've been living under a rock these past few days, Nike has had a rough time this week. Between the unveiling of their universally reviled Specter Edition NBA jerseys to their stock taking a nosedive, the company that was once seen as unsinkable is starting to take on water. Things have gotten so bad for Nike that they're set to be booted from the S&P 100, a sign that the company is trending in the wrong direction. OutKick's Craig Carton, a self-admitted Nike man, thinks he knows what the issue is, and if you've been paying attention, it shouldn't come as a shock to you.

Adverts for Nike, Superdry and Lacoste have been banned for making misleading claims about their green credentials. The UK's advertising watchdog challenged the brands over the use of the word sustainable in paid-for Google ads which were not backed up by evidence of their sustainability. The Advertising Standards Authority (ASA) identified three adverts from the retailers promising customers sustainable materials, sustainable style and sustainable clothing. The UK's advertising code states that the basis of claims about environmental sustainability must be clear and supported by a high level of substantiation. In each case, it asked the companies for evidence to back up the claims about the sustainability of the products.

The Keurig K-Mini can easily sneak into the smallest kitchens. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. If you're looking for a new single-cup coffee maker, but only have limited counter space, you're in luck. The Keurig K-Mini, our favorite pod coffee maker for small spaces, is marked down to just $70 on Amazon in several colors.

Nike's Robotic Shoe Gets Humans One Step Closer to Cyborg Project Amplify is Nike's latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. If you want to run faster or farther, you have options. You can put in the work, getting up 40 minutes earlier to train, changing your diet, going harder and longer on each of your runs to build up strength. Or, you can strap on one of Nike's new robot shoes and mechanically boost your speed, your stamina, and your overall performance in a flash. Sounds way easier, and probably more fun too.

Though additive manufacturing wouldn't exist for another 40 years, the prolific American sci-fi author Murray Leinster penned a 1945 short story featuring a spookily prescient description of what we now know as 3D printing. As Leinster's hero, Dirk Braddick, races to face an alien invader, he instructs a robotic arm to form, layer by iterative layer, a workshop spaceship. "The plastic constructor worked tirelessly," describes Braddick. "It makes drawings in the air following drawings it scans with photo-cells. But plastic comes out of the end of the drawing arm and hardens as it comes. This thing will start at one end of a ship and build it complete to the other end."

Amid much hoopla at the Palais Brongniart--the former home of the Paris stock exchange--sports giant Nike launched an exhaustive lineup of footwear and apparel innovation ahead of the Paris Summer Olympic games. During the three-day gala event, dubbed Nike On Air, the company debuted new kits for almost every sport. Highlights included new shoes for runners, basketball players, and soccer players; optimized performance apparel for newer sports such as skateboarding and breakdancing; and Project A.I.R., a platform that leverages generative AI to design and print personalized prototypes for athletes in mere minutes. As the event's name suggests, the company has leaned into its legacy proprietary technology. Forty years ago, Nike debuted Air: a tiny pressurized airbag in the sole of the shoe that gives athletes an energy return as their foot hits the ground. Today, the technology still forms a core part of the Nike shoe.

Two weeks ago, Netflix confirmed it would livestream the Love Is Blind season four reunion. But when the time came, first it was delayed, then, after an hour, Netflix pulled the plug. The streaming service soon tweeted an apology and aired the reunion yesterday. This was only Netflix's second attempt at livestreaming. Its first, Chris Rock's comedy special Selective Outrage, aired live in March.

Whether it's your comfiest pair of trainers of your most stylish kicks, we've all got a pair of shoes in our wardrobe that we'd be devastated to lose. Now, Nike's latest innovation could help to extend the life of your favourite shoes. The fashion giant has unveiled a new robot called the Bot Imitated Longevity Lab (B.I.L.L.) at Nike Town London that's designed to clean and repair shoes. 'The thing is, maintaining old product is deeply personal,' said Noah Murphy-Reinhertz, Sustainability Lead at Nike NXT. 'People will go to great lengths to care for their favourite shoes.