Google Turns to Users to Improve Its AI Chops Outside the US

Smart algorithms have taken Google a long way. They helped the company dominate search and create the first software to conquer the complex board game Go. Now the company is betting that algorithms that understand images and text will draw business to its cloud services, make augmented reality popular, and prompt us to search using our smartphone cameras. But some of the algorithms Google is staking its future on aren't equally smart everywhere. The search company's machine learning systems work best on material from a few rich parts of the world, like the US.