AI Startup INFI Raising Funds at $3 Billion Valuation

Since the start of the 20th century, multiple psychological models have emerged to provide a scientific explanation for human motivation and a better understanding of why people do what they do. From the five-factor model, measuring traits like extraversion, agreeableness and neuroticism, or the HEXACO personality analysis of honesty, humility, and emotionality, among other traits, these models have stood the test of time in explaining the complexities of the convoluted human behavior and its mysterious makeup. But as the world has increasingly digitized, there's a new source of behavioural activity we leave behind that provides a better reflection of ourselves than previously thought. Enter INFI, a game-changer in the space of Artificial Intelligence (AI) and human-machine interaction, and the first to crack the code of converting validated psychological models into algorithms, enabling a new level of individually-based insights. Their technology promises to reinvent a lost art of personal communication and change the way people are engaged in the digital world.