IoT Is Building Higher Levels Of Customer Engagement

Bestselling author Shep Hypken--the "Chief Amazement Officer" at Shephard Presentations--makes a rock-solid case for why customer experience has advanced to the level of 21st-century table stakes: "New research proves that consumers are expecting, if not demanding, highly personalized experiences," Hypken writes in Forbes. "And the good news for those businesses that can deliver is that customers are typically willing to spend more when they receive such custom-tailored service." Computer vision also comes into play where smart retail stores are concerned.iStock Enter the Internet of Things (IoT), which through interconnected devices and strong data analytics makes an entirely new level of customer surprise, delight and convenience possible. What's more, the IoT brings relevant experiences and information to consumers, whether to facilitate the operation of smart homes or to provide relevant health and wellness data that can be shared with medical professionals.