GameStop to launch video game publishing division

GameStop is diving into the video game publishing business. The retailer best known for selling games announced plans Monday to launch a new division called GameTrust that will help distribute and market them. GameTrust will initially publish games from a lineup of developers that includes the creators of the "Trine," ''Deadlight" and "Ratchet & Clank" series. Mark Stanely, vice president of internal development at GameStop, said that unlike a traditional video game publisher relationship with a game creator, GameTrust's developers will retain creative control over their work. "Clearly, from the pedigree of these first four partners that we've signed on, they're not going to let a bad game go out the door," said Stanely in an interview.