The Future of the Pharma & Automotive Industry

Engulfed in a strange new world, the pharmaceutical industry understands there are industry changes; however, they are not certain what to do about them. Interestingly enough, the automotive industry is facing similar challenges. Both industries are multi-faceted behemoths with a traditional approach. And like many other industries – journalism, for instance, or music – it's important that they recognize the changes that are occurring and plan for strategies that will keep them competitive. Both industries have focused on breakthroughs as key components of their business model.