What is Internet of Behaviour (IoB)? The Negative Side Explained

The Internet of Things (IoT) is defined as a source connecting any electric device to the internet. The smart world has obtained devices like mobile, computer or tablets to stay at the electronic hype. Henceforth, IoT is no longer a part of some sci-fi movie or drama. The collection of usage and data by the IoT devices provides valuable insights into users' behaviours, interests and preferences, something which has been coined as the Internet of Behaviour (IoB). The emerging technology is expected to open numerous possibilities in business, personal finance, workplace and much more. Gartner has predicted that IoB will become more as a part of human life with over 3 billion people being under its influence by 2023.