AI in Customer Experience: The new frontier

For more than 4,000 years, the advertising industry has been defined by new technologies that allow companies, governments and individuals to attract and retain the interest of their target audiences. In Egypt, papyrus was used to deliver some of the world's first commercial advertising in poster form. The first ever advertising "jingle" or sonic logo was the result of ladies of the night in 750 BC Greece hammering nails into their shoes to produce a distinctive tone to attract clients. The advent of the printing press, radio, television, and now the internet and social media have all radically changed the way in which products are sold. In the mid-1990s, as companies and organisations began recognising the internet's potential as a marketing tool, huge amounts of time and money were poured into establishing online footprints.