Artificial intelligence comes in handy for offline retailers too

BENGALURU: Imagine you walk into aretail store wearing a blue striped shirt and by the time you go to the store help, he is already prepared with half a dozen striped shirts that you could consider buying. This might very well be possible, thanks to a suite of artificial intelligence (AI) based retail in-store products of SaaS provider Capillary Technologies. The company, which recently raised $20-million, has been working on using AI to understand the demographics, footfall and conversations within a retail store to give these stores a helping hand in an era where online players are aggressively expanding their operations. By using these solutions, stores can now attempt to do targeted advertising, produce heat maps, analyse conversations and build unique customer profiles. Capillary is piloting these solutions with an initial few customers. For Capillary, this is opening up a new suite of products other than its existing omnichannel customer engagement products.