Green Software – A New Trend for a Better Planet

How to call the wider group of companies which bring to market innovations that could replace existing technologies with more environmental-friendly ones, even if their primary goal doesn't strictly align with the definition of Green Tech? Green Tech has been around for the past twenty years but has only gained traction recently due to the rising concerns about global warming. The green tech and sustainability market was valued at $11.2 billion in 2020, and it is expected to reach $36.6 billion by 2025. Strictly speaking, green technology or "Green Tech" is a "technology whose use is intended to mitigate or reverse the effects of human activity on the environment" explains the Oxford English Dictionary. For the Greentech alliance, Green Tech companies are founded with the purpose of protecting the environment, have a science-based, measurable impact and do not engage in greenwashing. This definition mostly encompasses companies involved in recycling, producing clean water, or using alternative energy sources like solar or wind power.