Xbox Adaptive Controller: How Microsoft's latest Xbox accessory was born

One ad is a statement. Two ads – each during two of the most important moments for marketing – seems like commitment. And so when Xbox showed off its Adaptive Controller during both its Christmas and Super Bowl ad spots, it suggested they represented something important for the company. The special controller – much larger than the one traditionally sold with the console, and featuring a whole range of buttons built for people who might not usually be able to use them – was not just another accessory but one that represented a deeper aim for the company. That plan was to allow anyone to play on the Xbox, no matter the disabilities or other challenges that might have kept them from consoles in the past.