Real men don't say 'cute': Psychologists tap big data and Twitter to analyze the accuracy of stereotypes

From gender to education, the words used on social media carry impressions to others. Using publicly available tweets, social psychologists and computer scientists from the University of Pennsylvania Positive Psychology Center, Germany, and Australia are helping us to parse out the stereotypes formed by word choices on the social media channel Twitter. Utilizing natural language processing (NLP), a form of artificial intelligence, the researchers show where stereotyping goes from "plausible" to wrong. The research appears in Social Psychological and Personality Science. In a series of studies, participants were asked to categorize the authors of tweets based solely on the content of their social media posts.