Managing Marketing: How To Assign Value To Marketing With AI Models

Managing Marketing is a weekly podcast hosted by TrinityP3. Each one is a conversation with a marketing thought-leader, professional, practitioner or expert on the issues and topics of interest to marketers and business leaders everywhere. In this special series, TrinityP3's Anton Buchner, discusses the rise of Artificial Intelligence and the impact it is having on marketing. Henry Innis is the Chief Strategy Officer and Founder of Mutiny Group, a team of data scientists, engineers and strategists that help put the rigour and measurability back into marketing. He talks about how cloud computing and advances in deep learning models that sit within a neural network now help marketers to look forward and predict results, rather than viewing data as a retrospective exercise. Welcome to Managing Marketing, a weekly podcast where we sit down and talk with marketing thought leaders and experts on the issues and topics of interest to marketers and business leaders everywhere. To discuss this I'm sitting down today with Henry Innes. Henry is the chief strategy officer and founder of Mutiny. Now before we jump in I know your background a little bit. We met I think first when you were at Edge. It was probably my first advertising job. You've been an angel investor advisor. You've been through a couple of different agencies, VML, YNR. I think you were on the STW High Performers Programme--hotshot--years ago.