Messaging is the Future – and So is Facebook Data Driven Investor

When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it's your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform MobileMonkey, Larry Kim founded the advertising management and software and services company WordStream and is a columnist for Inc. magazine. He talked with marketing expert Madalyn Sklar about messaging and its rewards. "Nobody on Instagram ever wanted to message someone on WhatsApp," Kim said. "#InstaWhatEnger is totally for the benefits of businesses seeking to market to that enormous user community -- and for the benefit of Facebook profits."