Keeping your future 'in sure hands'

After working in the Middle East insurance market for a significant time, Rachid Abi Nader and Hadi Radwan noticed a common problem across the region - most people did not really understand the technical insurance jargon and the cover they had purchased. With a vision to make insurance simple, transparent and accessible, they decided to establish Aqeed.com. "We designed our technology solutions to help consumers understand, manage and buy insurance on a friendly and efficient platform," says Abi Nader, CEO and co-founder of Aqeed. Founded with the shareholders of Barents, an A-rated international reinsurance group, and Equitrust, a company member of Choueiri Group (a media and advertising group), Aqeed aims to change the way customers perceive insurance. When we decided on the name, we wanted something that resonates with our target market.