Survey: Older drivers want car tech to stay behind wheel
The number of older drivers in the USA is rising rapidly. In the quest to be able to keep driving as they grow older, more Boomers are anxious to try the latest in car safety tech that might help keep them stay behind the wheel, a new study finds. Some 76% drivers age 50 say they would look for a car with the latest safety features, finds the online survey by insurer The Hartford. "Our findings indicate that some drivers, age 50-plus, would be more willing to drive in certain situations if they had particular technologies," said Jodi Olshevsky, a gerontologist who is executive director of The Hartford Center for Mature Marketing Excellence. He says it suggests "they associate advanced technologies with enhanced safety," They are looking for advanced safety features like blind-spot warning, crash mitigation, lane departure warnings and advanced headlights.
Jun-26-2016, 17:48:02 GMT
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