How Artificial Intelligence is moving ahead from science fiction to reality

Artificial Intelligence (AI) is advancing and penetrating swiftly into many areas, from smart personal assistants to self-driving cars. Though traditionally AI is portrayed as robots with human-like attributes, it can basically incorporate anything from autonomous weapons to Google's search algorithms to IBM's Watson. AI is primarily achieved by examining the human brain in terms of thinking, and determining how humans decide, learn, and work, while trying to accomplish a specific task. With the rapid advancements in the technology landscape, businesses are leveraging analytics, social, mobile, and cloud applications in their marketing activities. This is expected to help convert the business into a digital enterprise, in turn helping them target a larger base of consumers.