Google Is Finally Trying to Kill AI Clickbait

Google is taking action against algorithmically-generated spam. The search engine giant just announced upcoming changes, including a revamped spam policy, designed to keep AI clickbait out of its search results. "It sounds like it's going to be one of the biggest updates in the history of Google," says Lily Ray, senior director of SEO at the marketing agency Amsive. In a blog post, Google claims the change will reduce "low-quality, unoriginal content" in search results by 40 percent. It will focus on reducing what the company calls "scaled content abuse," which is when bad actors flood the internet with massive amounts of articles and blog posts designed to game search engines.