Who needs media planners when a tireless robot named Albert can do the job? - Digiday

In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the margins were better. Enter Albert, an artificial intelligence platform created by AI company Adgorithms that hopes to reinvent how digital media planning and buying is done. The brand used Albert for a full digital campaign that included display, banners and Facebook images and video. The creative was developed locally in the Philippines capital of Manila, but Albert handled all the buying, optimization and placement.