Aurèce Vettier: Humans and Machines Beyond Collaboration

They are both engineers and started working together a few years ago, as strategy consultants. In 2016 they co-founded (with a third colleague and friend) a start-up called daco, later acquired by Veepee, with the idea of helping retailers to achieve growth through a deep knowledge of their competitors. The start-up leveraged the power of AI and image recognition to gain insightful information about competitors' strategy, offer, pricing, discount and store network, classifying products and making them comparable. Their working partnership has not been limited to business: indeed an equal interest in art and science pushed them to pursue also an artistic collaboration that led to the creation of the collective Aurèce Vettier. The duo is based in Paris and investigates the space between real and imaginary. Their interest in expanding the creativity of both humans and machines pushes the concepts of creator and created, process and practice, leaving room for fascinating discussions between art, engineering and a territory still unexplored but capable of surprising.