AI, BI or CI?

Most people have heard of AI (artificial intelligence) and BI (business intelligence), but few have heard of CI (customer intelligence). Some even call it cloud intelligence because so much customer data is now stored in the cloud. Is CI for real or just a figment of our imaginations? Before we get to the numbers, let's look at the definitions. AI is all about getting computers to perform tasks or processes that would be considered intelligent if done by humans.