'You can make really good stuff – fast': new AI tools a gamechanger for film-makers
Mallal says he wants to see a "broadly accessible and easy-to-use programme where artists are compensated for their work". Beeban Kidron, a cross-bench peer and leading campaigner against the government proposals, says AI film-making tools are "fantastic" but "at what point are they going to realise that these tools are literally built on the work of creators?" She adds: "Creators need equity in the new system or we lose something precious." YouTube says its terms and conditions allow Google to use creators' work for making AI models – and denies that all of YouTube's inventory has been used to train its models. Mallal calls his use of AI to make films "prompt craft", a phrase that uses the term for giving instructions to AI systems. When making the Ukraine film, he says he was amazed at how quickly a camera angle or lighting tone could be adjusted with a few taps on a keyboard.
Jul-20-2025, 07:00:43 GMT
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