Chinese AI sensation Moonshot's gamble on big models pays off

Chinese AI sensation Moonshot's gamble on big models pays off People visit the Moonshot AI stand, featuring the Kimi K3 model, during the World Artificial Intelligence Conference in Shanghai on Saturday. Crowds rushed to an obscure corner of China's premier tech summit, moving past monumental booths from Alibaba Group Holding and Tencent Holdings to catch a glimpse of the hottest name in domestic artificial intelligence. Developers and users at the World AI Conference jostled for a closer look at Moonshot and its Kimi K3 -- the giant 2.8 trillion-parameter model whose release on Friday showed China was closing the gap on OpenAI and Anthropic PBC far quicker than anticipated. The startup became an instant global sensation, drawing comparisons to DeepSeek's 2025 breakout and plaudits from the likes of Tesla CEO Elon Musk. Such was the crush over the weekend that Moonshot blew through its entire stock of branded swag in just a few hours. Moonshot's emergence is a vindication not just for the country's AI industry, but also for founder Yang Zhilin.