Innovations in Retail

Retail has gotten incredibly competitive in the last several years. Online and brick and mortar retailers are continuing to innovate to grab consumers' attention, not just for the immediate sale, but for multiple sales over time. In this video, top Oracle experts in integration, machine learning, and blockchain discuss how new technologies and approaches to data management are empowering retailers to harness their data and use it to better reach customers. Retailers have historically struggled with how to take the massive amounts of information they have coming in from their customers and their suppliers and use it to their advantage. Cloud-based data lakes have become a real game-changer because they give the retailer the ability to combine different types of data, draw insights from that data, and scale with the data as it grows without having to pay for the pain of operating it.