Apple Shows Us It's Hard to Be Innovative When You're on Top. But Does it Really Matter? Fox News

Once your business is no longer the innovative upstart and you become the establishment entity, how do you maintain an entrepreneurial and disruptive spirit that gets results? That's the question Apple had to ask itself this week, following an iffy earnings report. This week, Apple posted the earnings results for the second quarter of 2016, and reported a year-over-year decline in quarterly revenue for the first time in 13 years. The company took in 50.6 billion in quarterly revenue and 10.5 billion in quarterly net income. On a call with investors, CEO Tim Cook characterized that 13 percent dip in revenue as a "pause in our growth," that had stemmed from "ongoing macroeconomic headwinds in much of the world." Despite the break in the company's decade plus streak of "record" growth, it's unlikely that the tech giant's standing as one of most valuable and authentic brands in the world will be dinged in any significant way.